Scott Greenstein, chairman of USA Films, said ``the movie has
become accepted into the public consciousness.'' Directed by
Steven Soderbergh, the film boasts an ensemble cast including
Michael Douglas, Catherine Zeta-Jones and Benicio Del Toro.
NBC will get ``Traffic'' in September 2003, about 18 months
after the movie begins its exclusive pay TV run on Showtime.
Greenstein said ``Traffic'' will soon climb above USA Films'
previous highest-grossing movie, ``Pitch Black,'' which ended up at
about $40 million domestically. ``Traffic'' currently stands at
about $35.3 million after two weekends in wide release.
USA Films and USA Network are both owned by Barry Diller's
USA Networks Inc.
Scott Sassa, president of NBC West Coast, described ``Traffic''
as ``socially relevant,'' and added, ``We anticipate that the merit
and attention paid to this thought-provoking film will only
increase in time and thereby enhance its status as a future
The film is competing for five prizes at Sunday's Golden