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June 13, 2002
VoiceStream gives Curtis a dial tone
SEATTLE (AP) -- The nation's sixth-largest wireless carrier has cut service to America's scream queen and called up "America's Sweetheart" instead.
Actress Catherine Zeta-Jones is replacing Jamie Lee Curtis as the advertising spokeswoman for Bellevue, Wash.-based VoiceStream Wireless as the company kicks off a re-branding campaign and becomes T-Mobile International.
T-Mobile is the wireless unit of Deutsche Telekom, the Bonn, Germany-based telecommunications giant which acquired VoiceStream last year. In February, Deutsche Telekom announced that it was rebranding operations with the T-Mobile International name, and the changes grew Tuesday to include Zeta-Jones' image.