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Arden's shares bonus for Zeta-Jones
19 October 2003

BEAUTY products giant Elizabeth Arden likes Catherine Zeta-Jones so much that it is giving her part of the company.

The firm, which pioneered beauty cream nearly a century ago, has awarded the Welsh actress an undisclosed number of shares in part payment for her success as its global corporate spokeswoman.

Shares in Elizabeth Arden have not looked back since the Oscar-winning actress launched the company's Open For Beauty campaign last year.

Since then, the market value of Elizabeth Arden has soared £140 million - an astonishing 280% rise. In part due to Zeta-Jones's success in promoting Elizabeth Arden's Red Door line of beauty products, the company has cut borrowings.

Elizabeth Arden would not talk about the actress's four-year contract, but it has made it clear that it could not be more pleased with her role in revitalising the group.

The contract is said be worth more than £600,000 a year - pin money compared with the huge sums she can command after starring in Hollywood hits such as Chicago, Traffic and The Mask Of Zorro.

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