CATHERINE Zeta Jones and Liz Hurley may dazzle as the faces of some the world’s biggest cosmetics giants.
But forget the celebrity pin-ups - it could be your face that fits the bill for us.
If you have the look that fits 2004 we’ve got thousands of pounds of prizes waiting for you.
We’ve teamed up with Springbok Bar in Cardiff to launch the South Wales Echo Face of 2004 – and yours could be the one we’re looking for.
Over the next few weeks we’ll be asking Echo readers to enter the competition, or nominate someone to take part.
The closing date for entries is Wednesday July 21 – three weeks today – with the first of three heats taking place a week later.
We’re looking for one girl and one guy to be the final winners of our Echo Face of 2004 search.
But it’s not just good lookers we’re after – if you’ve got a wicked sense of fun, a great personality or a bit of a party animal, then you could find yourself right in the frame.
And our winners will walk away with up to £5,000 in fabulous prizes donated by Bentley & Co, Hudson & Hudson, Bauhaus and Eden Park.
The three Echo Face of 2004 heats will be hosted at Springbok in Mary Ann Street (opposite the Cardiff International Arena) on Saturday, July 31, Saturday, August 7, and Saturday, August 14.
Each will be a cracking party night with loads of great Springbok offers up for grabs.
And on Saturday, August 28, our final 18 will line-up to be whittled down to two guys and two girls – with Echo readers then voting on the ultimate winners.
So if you reckon you – or your friend – has the Face of 2004 we want to know about it. Fill in the entry coupon in today's paper.