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Pie's in the sky for Zeta

Aug 10 2004

Colin Hughes, The Western Mail

 

HOLLYWOOD'S Catherine Zeta-Jones and Sir Anthony Hopkins will soon be able to tuck into a taste of home.

Lewis's Pies of Swansea is shipping 8,500 of its acclaimed non-meat tartlets and pasties to California.

And John Lewis, joint managing director, is looking to the two Welsh stars to help put a little extra bite into the company's first US order.

"The products will certainly remind them of Wales - and I am hoping they will get to see them in the shops," he said yesterday.

If they do, it could be the ultimate recommendation for the family business run by John and his brothers Wilf and Geoff. The company - known as The Pie People - already sends supplies to Lanzarote and Majorca as well as shops across Wales and England.

The Californian order arrived out of the blue - from an American businessman who hasn't even sampled the pies and pasties yet.

"The Welsh Development Agency had a stand at a food exhibition in New York and the businessman asked about Welsh products," said John.

"The WDA's Lyn Deane gave him our number, he rang for more information and then placed an order.

"People like to taste what they are buying first - I wouldn't have it any other way - but he was an exception.

"Instead, he took the word of my general manager Kevin Myles, who assured him that the pies are so good he eats them himself. In fact we all do. Our workforce of between 100 and 120 love the products.

"This could be the start of something big."

The order will be completed over the next couple of weeks before being deep frozen and shipped in a container.

The US ban on beef imports is expected to be relaxed next January, so if everything goes according to plan the American hamburger and hot dog will face a bit of international competition - from the famous round Swansea pie.

 
 

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What would you tuck into to give you a taste of Wales?
Welsh lamb
   39.90%
Bara Brith
   5.77%
Welsh rarebit
   35.10%
Welsh cakes
   13.94%
Faggots
   5.29%

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