Almost nothing attracts as much attention as the scent
of a woman and, no matter how much you deck up, it’s your smell that is sure to
make the impression that lingers.
“I wouldn’t step out of my house without a generous
dose of my favourite perfume Davidoff Cool Water or Dune by Christian Dior,” said
actress Nelanjana Bhowmick.
From the floral for the formal party, strawberry for
movie with friends, musky for the night-out with Prince Charming and subtle for
an office board meeting, a perfume can say much about your mood.
City malls have felt the frantic rush for the right
fragrance as well, with women increasingly looking to make a classy scent statement.
“The perfume market is aspirational, with the brand
conscious moving away from mass-market perfumes to the high end,” said Naveen
Mishra, unit head, Shoppers’ Stop, Forum.
| Calcutta is moving from mass-market perfumes to
high-end options, and malls are flooded with aromas, like this one chosen by model
Ananksha. Picture by Pabitra Das
With brand ambassadors that range from Nicole Kidman
for the classic Chanel no. 5 to Catherine Zeta Jones for Elizabeth Arden, labels
have pulled out all the stops to entice shoppers with their heady fragrances.
While favourites in the high-end segment remain products
of Christian Dior, Davidoff and Elizabeth Arden, here is a guide to how to go
about picking your bottle, available at a number of shops and departmental stores
across the city.
Classics perfumes have been able to retain popularity
over the years, despite the entry of newer products from the same brand. So, if
your nose is a novice when it comes to the right bouquet, opt for one of these.
Cool Water from Davidoff (Rs 2,630 for 100 ml), Poison (Rs 4,450 for 100 ml) from
the house of Christian Dior, Elizabeth Arden’s 5th Avenue (Rs 2,670 for 125 ml),
and Obsession (Rs 3,275 for 100 ml) from Calvin Klein are safe buys.
Women who regularly pick up a pretty new bottle will
still have one signature smell that they swear by. In this segment, the fastest
moving names are Sicily from Dolce & Gabbana (Rs 3,405 for 100 ml) with it’s
strong fragrance and humble bottle, the floral J’adore (Rs 3,850 for 100 ml) from
Christian Dior, Cool Water from Davidoff and Forever Elizabeth (Rs 3,800 for 100
ml) from Elizabeth Taylor make it to the top of the pop chart.
Scents of the season are CK Summer (Rs 2,150 for 100
ml) and Nina Ricci’s Premier Jour (Rs 2,859 for 100 ml). The power names include
Feminine (Rs 2,500 for 100 ml) by Cindy Crawford and Jennifer Lopez’s new gift
to perfume lovers, Still (Rs 4,000 for 100 ml).