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Since 1st March, 1999
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Stunning scent of a woman

Almost nothing attracts as much attention as the scent of a woman and, no matter how much you deck up, it’s your smell that is sure to make the impression that lingers.

“I wouldn’t step out of my house without a generous dose of my favourite perfume Davidoff Cool Water or Dune by Christian Dior,” said actress Nelanjana Bhowmick.

From the floral for the formal party, strawberry for movie with friends, musky for the night-out with Prince Charming and subtle for an office board meeting, a perfume can say much about your mood.

City malls have felt the frantic rush for the right fragrance as well, with women increasingly looking to make a classy scent statement.

“The perfume market is aspirational, with the brand conscious moving away from mass-market perfumes to the high end,” said Naveen Mishra, unit head, Shoppers’ Stop, Forum.

Calcutta is moving from mass-market perfumes to high-end options, and malls are flooded with aromas, like this one chosen by model Ananksha. Picture by Pabitra Das

With brand ambassadors that range from Nicole Kidman for the classic Chanel no. 5 to Catherine Zeta Jones for Elizabeth Arden, labels have pulled out all the stops to entice shoppers with their heady fragrances.

While favourites in the high-end segment remain products of Christian Dior, Davidoff and Elizabeth Arden, here is a guide to how to go about picking your bottle, available at a number of shops and departmental stores across the city.


Classics perfumes have been able to retain popularity over the years, despite the entry of newer products from the same brand. So, if your nose is a novice when it comes to the right bouquet, opt for one of these. Cool Water from Davidoff (Rs 2,630 for 100 ml), Poison (Rs 4,450 for 100 ml) from the house of Christian Dior, Elizabeth Arden’s 5th Avenue (Rs 2,670 for 125 ml), and Obsession (Rs 3,275 for 100 ml) from Calvin Klein are safe buys.

Pop picks

Women who regularly pick up a pretty new bottle will still have one signature smell that they swear by. In this segment, the fastest moving names are Sicily from Dolce & Gabbana (Rs 3,405 for 100 ml) with it’s strong fragrance and humble bottle, the floral J’adore (Rs 3,850 for 100 ml) from Christian Dior, Cool Water from Davidoff and Forever Elizabeth (Rs 3,800 for 100 ml) from Elizabeth Taylor make it to the top of the pop chart.

New entrants

Scents of the season are CK Summer (Rs 2,150 for 100 ml) and Nina Ricci’s Premier Jour (Rs 2,859 for 100 ml). The power names include Feminine (Rs 2,500 for 100 ml) by Cindy Crawford and Jennifer Lopez’s new gift to perfume lovers, Still (Rs 4,000 for 100 ml).

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