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New PARADE Magazine Poll On Pop Culture Finds Halle Berry Best Looking Actress In Hollywood; Oprah Top Choice For Prez
Poll Finds Britney And Kevin-Relationship Least Likely To Last The Longest; Bill Cosby Best TV Dad; Superman Most Trustworthy Superhero; Exorcist Scariest Movie Of All Time

Distribution Source : PRNewswire

Date : Monday - December 27, 2004

NEW YORK, Dec. 27 /PRNewswire/ -- Americans are obsessed with pop culture and entertainment. So PARADE magazine commissioned Harris Interactive(R) to find out the latest on Americans' attitudes toward celebrities, movies, music and more. Here are the results:

* Halle Berry was voted best looking actress in Hollywood with 28% of the vote, beating out Catherine Zeta-Jones (19%), Angelina Jolie (14%), Jennifer Lopez (7%) and Kate Hudson (6%). Brad Pitt won top honors among the men, with 17%. Tom Cruise came in second with 15%, Harrison Ford was third (14%), Johnny Depp, fourth (13%) and Denzel Washington came in at No. 5 (10%).

* When asked which celebrity they'd most like to see run for President of the U.S., Oprah Winfrey won hands down, with 21% of the vote. Bill O'Reilly came in at No. 2, with 8%, Will Smith, 7%, Jon Stewart, Richard Gere and Donald Trump each got 6%.
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* Speaking of The Donald, many online Americans believe Trump's tresses are a toupee (37%).

* Bill Cosby as Cliff Huxtable on The Cosby Show was voted favorite TV dad (34%), beating out Tim Allen as Tim Taylor in Home Improvement (19%), John Goodman as Dan Conner in Roseanne (10%) and Stephen Collins as Eric Camden in 7th Heaven (9%).

* Americans have little confidence in the Britney Spears / Kevin Federline union; only 2% think their relationship will last the longest when compared to other celeb couples including Billy Joel and Kelly Lee (19%), Ashton Kutcher and Demi Moore (12%), Donald Trump and Melania Knauss (11%), Cameron Diaz and Justin Timberlake (6%) and Jennifer Lopez and Marc Anthony (5%).

* When asked to choose one superhero as a protector, nearly half (46%) opted for Superman. Any of the X-Men came in a distant second with 10%, beating out Wonder Woman (9%) and Batman, The Hulk and Spiderman (6% each).

* Asked to choose one type of music, one movie and one TV show to represent current pop culture (from among 6 types of music, 6 films, and 5 TV shows), the most common answers, respectively, were rock music (22%), which beat out country (21%) and hip-hop/rap, (18%); The Lord of the Rings (21%), followed by American Pie (16%) and Pretty Woman (14%); and Friends (28%), which took top TV honors over CSI (21%) and The Simpsons (16%).

* The scariest movie of all time is The Exorcist, with 28% of the vote, followed by Psycho (15%) and The Shining (13%). Less scary choices included Jaws (8%), The Ring (5%), Omen (4%), The Blair Witch Project (3%), and Carrie (2%).

Methodology

Harris Interactive(R) conducted the survey October 29 through November 2, 2004 on the behalf of PARADE via its QuickQuery(SM) online omnibus among a nationwide cross section of 3,077 U.S. adults (aged 18 and over) who are online. The data were weighted to be representative of the total online U.S. adult population on the basis of region, age within gender, education, household income and race/ethnicity.

In theory, with probability samples of this size one can say with 95% certainty that the results for the overall sample have a sampling error of plus or minus 2 percentage points. This online sample was not a probability sample.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (http://www.hieurope.com/), Paris-based Novatris (http://www.novatris.com/), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (http://www.wirthlinworldwide.com/), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V.

Web Sites: http://www.harrisinteractive.com
http://www.hieurope.com
http://www.novatris.com
http://www.wirthlinworldwide.com

PARADE

CONTACT: Christie Emden of PARADE, +1-212-450-7049

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