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Elizabeth Arden Broadens Goodby Relationship
May 12, 2005 -Celeste Ward
  • SAN FRANCISCO Omnicom Group¿s Goodby, Silverstein & Partners here has been awarded strategic oversight of global initiatives and domestic media planning duties for client Elizabeth Arden, the agency said today.
  • International media planning and buying will be done by OMD and U.S. media buying by PHD.
  • Goodby said it would work with Elizabeth Arden¿s New York-based global marketing team and its international marketing staff in Geneva, Switzerland, to drive media strategy for all of the client's brands.
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