NEW YORK, May 13 /PRNewswire-FirstCall/ -- Elizabeth Arden, Inc.
), a global prestige beauty products company, has awarded the
responsibility of US media planning and strategic oversight of global
initiatives to Goodby, Silverstein & Partners, the San Francisco-based
advertising company, as well as international media planning and buying to OMD
Worldwide and US media buying to PHD Network.
Goodby Silverstein & Partners with work with Elizabeth Arden's global
marketing team based in New York, and their international marketing team in
Geneva, to drive the media strategy for Elizabeth Arden and all of its brands,
including Elizabeth Arden, House of Taylor and Britney Spears Beauty(TM).
Goodby, Silverstein & Partners is a full service advertising agency founded in
1983 and is based in San Francisco, California (US). The agency has won
numerous awards, beginning in 1989, when Advertising Age named Goodby,
Silverstein & Partners Agency of the Year, one of the two youngest agencies to
ever receive that honor. Goodby, Silverstein & Partners has won fifteen Gold
Effie(TM) awards from the American Marketing Association, and in 2003 the
agency received its first Emmy Award in recognition of its outstanding
television work. Goodby, Silverstein & Partners has worked with Elizabeth
Arden since 2002, producing several major television and print product
advertising campaigns. The campaigns include the commercial starring
Elizabeth Taylor for the House of Taylor's Forever Elizabeth Elizabeth Taylor
fragrance, the campaigns featuring Elizabeth Arden spokesperson Catherine
Zeta-Jones for the ardenbeauty and Provocative Woman fragrances, and most
recently for the television and print campaigns featuring Britney Spears for
the curious Britney Spears(TM) fragrance.
The media planning and buying is to be handled on a local basis
internationally for Elizabeth Arden by OMD Worldwide with their London office
managing the process. Within the US, the media buying is to be planned by PHD
Network. Both companies are part of the Omnicom Media Group. OMD Worldwide
is among the largest media specialist companies in the world, and is
headquartered in New York with regional hubs in London and Hong Kong. The PHD
Network consists of leading media agencies in the UK, US and Canada.
"We are very pleased that this global relationship with Goodby,
Silverstein & Partners, OMD Worldwide and PHD Network will support our
continuing goal of achieving a cohesive and impactful worldwide marketing
strategy," said Ron Rolleston, Elizabeth Arden's Chief Marketing Officer. "We
will benefit from Goodby Silverstein & Partners' continued creative vision in
this expanded context, and are pleased to be working with OMD Worldwide and
PHD Network with their leading market positions in all major world regions."
"This is obviously a really big and exciting opportunity for us," said
Goodby, Silverstein & Partners' Co-Chairman Jeff Goodby. "The planning of
media is every bit as critical as creative work these days, what with all the
possibilities out there. We look forward to continuing the kind of alternative
media thinking the Elizabeth Arden people have always championed."
Financial terms of the deal were not disclosed.
Elizabeth Arden is a global prestige beauty products company. The
Company's portfolio of leading brands includes the fragrance brands Red Door,
Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue,
ardenbeauty, Elizabeth Arden Provocative Woman, curious Britney Spears(TM),
Elizabeth Taylor's White Diamonds, Passion, Forever Elizabeth and Gardenia,
White Shoulders, Geoffrey Beene's Grey Flannel, Halston, Halston Z-14,
Unbound, PS Fine Cologne for Men, Design and Wings; the Elizabeth Arden
skincare line, including Ceramides and Eight Hour Cream; and the Elizabeth
Arden color cosmetics line.