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AdAge in 60 seconds

  • cashDownloadable online broadcasts, or 'podcasts' as they are more commonly referred to as, are becoming more integral to the distribution of content - perhaps attracting new listeners, even. And where there's content, there is advertising.
  • In a coup for the Atlanta-based beverage company, Coca-Cola will be sponsoring the 2006 Oscars. Pepsi had been the "soda of choice" for the awards event for the last seven years.
  • Enjoy Catherine Zeta-Jones on her T-Mobile advertisements? Well, you'll be seeing more of her, as she has reportedly signed a two year contract extension. Get more!
  • CBS took in a pretty penny in this year's upfronts, taking in around $2.5 billion in expected ad revenue, up from last year's $2.2 billion. FOX, on the other hand, didn't have a big jump, staying somewhere in the $1.6 billion range. It should be pointed out that FOX networks typically only have two hours of nightly programming, while CBS, NBC and ABC usually run shows from 8-11 p.m.
 
 
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