Britian's OK! celebrity magazine to launch American edition
UPI News Service, 06/20/2005
OK!, a British magazine that pays celebrities for exclusive coverage and allows them to approve text and photos, launches a U.S. edition this summer.
The Wall Street Journal reports that OK! USA has already offered hotel heiress and TV bad girl Paris Hilton $2 million for exclusive rights to coverage of her wedding to a Greek shipping tycoon. A spokesman for the publisher, Northern & Shell PLC, told the Journal that the approach was right, while he refused to confirm the amount of money involved, and said the magazine had also offered Michael Jackson and Tom Cruise payment.
Magazines already pay for celebrity photographs, but the beneficiaries are generally the photographers, not the subjects.
Some editors also suggest that readers want real news, not pre-packaged puff pieces.
There are also some pitfalls for the magazine. The Journal reports that OK!'s British edition paid Catherine Zeta-Jones and Michael Douglas $1.4 million for pictures of their wedding five years ago. Hello magazine scooped OK!, getting its own unauthorized story and pictures, only to be sued by Zeta-Jones and OK!
All logos and trademarks in this site are property of their respective owner. This website has been solely developed and presented by RealityTVWorld.com, and is in no way authorized or connected with CBS, FOX, ABC, NBC, The WB, UPN, MTV or any other network, any of station affiliate, or broadcasting sponsor.