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WANT TO SUCCEED WITH THE OPPOSITE SEX – BE WARNED, 3 OUT OF 5 UK MEN & WOMEN SAY GROTTY, STAINED, TEETH ARE A COMPLETE TURN-OFF1

WANT TO SUCCEED WITH THE OPPOSITE SEX – BE WARNED, 3 OUT OF 5 UK MEN & WOMEN SAY GROTTY, STAINED, TEETH ARE A COMPLETE TURN-OFF1

NEW RESEARCH SHOWS THAT SINGLETONS ARE STUMPING UP HUNDREDS IN THEIR QUEST TO FIND MR OR MS RIGHT. YET, THEY MAY BE FORGETTING THE LITTLE BUT CRUCIAL THINGS LIKE A CLEAN WHITE SMILE AND RUINING THEIR CHANCES OF MAKING THE RIGHT IMPRESSION WITH THE OPPOSITE SEX!

In a world where everyone wishes for a 25th hour in the day, speed dating has become one of the hottest ways to meet that very special person in just one night. With this in mind, CleverWhite Day & Night and Smart Dating UK commissioned new research in to just how important white teeth and a bright smile can be when creating a first impression.

Over 60% of speed daters said that they wouldn’t give a person with stained or yellow teeth the time of day2 and 70% of speed daters are first attracted to someone by their smile2. With just three ‘minute’ minutes to create a lasting impression Tracey Cox, TV’s dating expert reveals her ‘top tips’ on how to make a great impression in three minutes flat:

Step 1. Double up on the smiles: Smiling is contagious and it’s the quickest, most subtle way to show interest without looking desperate. Greet them with a broad, friendly grin which shows all your teeth.

Step 2. Look at their mouth loads: The more we’re attracted to someone, the more time we spend looking at their mouth. It’s a very, very sexy gesture because the person can’t help but think “I wonder if they’re imagining what it would be like to kiss me?”

Step 3. Put a pen in your mouth or stroke your lips: If you’ve got great teeth, you’re effectively pointing to one of your best assets. Plus you’re sending a pseudosexual signal because mouths are an erotic zone.

Step 4. Use the killer threesome: Combine a smile, leaning forward and a touch and you’ve sent the clearest signal you find them attractive.

What’s more, the research shows that a smile wins first time, every time with 1 in 3 people in the UK claiming that they judge a person by their smile. Catherine Zeta Jones’ purley whites were voted ‘the most perfect smile’ by over a third of women1, but lets face it she pays a small fortune for those dazzlers. Yet, looking after our teeth doesn’t have to cost the earth, Dr Julian Chen, (the man who knows teeth - Dental Consultant) advises:

“We all know that coffee and red wine are two of the worst culprits for causing stained teeth. However, by attempting to include alternatives like white wine or herbal tea means we don’t have to live in complete abstinence from our creature comforts. There are also quick and easy ways to reverse teeth staining the professional way or now via teeth whitening products available over the counter.”

To ensure your smile remains at the top of its game, CleverWhite Day & Night the new, convenient lipstick sized, teeth whitening product is clinically proven to whiten your teeth in just 14 days. Available exclusively at Boots, it combines a minty whitening gel which gets to work whilst you sleep with an instant whitening wax to top up your smile as often as you like throughout the day.

Interestingly, white teeth and a bright smile is just as important in situations like applying for a job. 1 in 10 people in the UK would think twice about employing someone with stained teeth1, so maximising your smile with CleverWhite, could not only help you land Mr or Ms Right, but the career of your dreams, because after all creating the right first impression counts!


References
1Research conducted by TNS on behalf of CleverWhite Day & Night® between on 22nd September 2005 with a UK representative sample 1060 GB adults, aged 16-64
2Research conducted by Smart Dating UK on behalf of CleverWhite Day & Night during September 2005 with 151 GB adults aged 20 - 45

Notes to Editors
Clever White Day & Night
Clever White is clinically proven to whiten teeth by up to 3.5 shades in just 14 days. It is sold exclusively at Boots for £12.95RRP

Smart Dating UK - http://www.smartdatinguk.com/
Smart Dating UK is a speed dating company based in Cheltenham that was launched in 2003.

They have a database of around 10,000 speed daters and hold speed dating events up and down the United Kingdom in classy bars and clubs.

The people that go speed dating with Smart Dating UK are young professionals aged 24 – 38 years old. They also organise mature speed dating events .

Tracey Cox
Tracey Cox is an international sex, body language and relationships expert as well as a TV presenter. Her television credits include Would Like to Meet (BBC), Under One Roof (ITV) and Date Patrol (primetime US television). Her many other television appearances include Oprah, CNN, This Week, Richard & Judy and The Keith Barrett Show. She also stars in The Sex Inspectors, a new six-part series, where couples experiencing difficulties in the bedroom will be given advice on how to makeover their sex lives and re-ignite the passion in their relationship. Tracey has an academic background in psychology and has been a media personality for more than a decade. Her books Hot Sex, Hot Relationships, supersex and superflirt which are all international bestsellers.

Dr. Julian Chen
Julian Chen has been a practicing Dentist for nearly 20 years after qualifying from Guy’s Hospital, London in 1986.

He currently works for the Portmore Dental Practice in Weybridge, Surrey where his professional interests include teeth whitening and smile makeovers.

For further information please contact Kellie Delaney Weiss or Luke Willats @ Ozone:
t. 020 7349 6311 /020 7349 6382
e. kdweiss@ozonecomms.co.uk / lwillats@ozonecomms.co.uk