Orpheum Rolls Out Red Carpet for 'Zorro'
Sword fighters and swashbuckling crusaders took over the Orpheum Theatre Oct. 16 for the premiere of The Legend of Zorro. The adventure film, which stars Antonio Banderas and Catherine Zeta-Jones, is set in 19th century California, a fact that sent Sony Pictures officials looking for a historic theater for the premiere. "The Downtown L.A. location was chosen for its atmospheric early-California feel," said Geoffrey Ammer, president of marketing for Sony, in a statement. It's the second red carpet opening at the 1926 theater in a little more than a year; in summer 2004 it hosted the premiere of Collateral. Steve Needleman, who spent $3.5 million to redevelop the 2,000-seat Orpheum in 2001, said he believes studios have realized that Downtown is rebounding. "I think the continued interest in the central area is bringing in more attention," he said. "Studios are looking for a little bit of change."
page 2, 10/24/2005
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