THIS is the traditional scene we associate with the beauty pageant - a huddle of judges watching a parade of bikini-clad 20-somethings parade on stage.
But a former Miss Great Britain from Wales wants to turn the competition into a contest fit for the 21st century by using people rather than panel power to pick the winner.
Model and TV presenter Liz Fuller - a former schoolmate of Catherine Zeta-Jones - has bought the rights for Miss Great Britain. She wants to turn it into a programme along the lines of hugely popular series like The X Factor and Strictly Come Dancing where viewers get their say on who stays in and who gets thrown off.
The Cardiff University graduate, who is a presenter on digital channel Quiz Call, says that after a practice run this year, the new-format public vote show will go live in 2007.
Liz, 30, was crowned Miss Great Britain in 1996 - when she was at university studying journalism, film and broadcasting.