Arden reopens its ﬂagship store on Fifth Avenue, New York,
with Catherine Zeta-Jones doing the honours
photographed by Larry Busacca for Elizabeth Arden; courtesy WireImage
opened its newly renovated flagship store at 691 Fifth Avenue, New
York, with its global spokesperson and Academy Award-winning actress
Catherine Zeta-Jones to do the honours.
Joining her was chairman and CEO
Scott Beattie, who cut the ribbon with Zeta-Jones.
The store features the famous Red Doorthe
symbol which has become synonymous with the Elizabeth Arden brand
and has become part of its logotype.
The company states that the Red Door has been
at the 691 Fifth Avenue address since 1930. The store itself, meanwhile,
has been completely modernized and reflects the brands current
positioning as a modern classic in prestige beauty,
To celebrate its heritage, today and through
this weekend (March 89, 2008) Elizabeth Arden will feature
its famous cult favourite Eight Hour Cream at its original, 1930
introductory price of US$5.
The store has one more clever feature: the telephone
number is (212) MS-ARDEN.
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Images from top: Actress Catherine
Zeta-Jones outside the flagship Elizabeth Arden store, posing by
the famous Red Door. Elizabeth Arden chairman and CEO Scott Beattie
and Catherine Zeta-Jones cut the ribbon for the reopening.